Horizon Lines
2024
CliEnt
Atelier Varenne
Type
Personal
Role
Lead Designer
What we did
Branding, communication, and design to create a serene and luxurious identity for Atelier Varenne
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Redefining Space Through Modern Identity
Atelier Varenne, a forward-thinking architecture agency, wanted to reposition itself in the market with a brand identity that reflected its contemporary vision and commitment to sustainable design. The challenge was to merge its architectural precision with a warmer, more approachable image. Our goal was to create a cohesive visual language that could be applied across digital and print, ensuring clients immediately recognized the agency’s expertise and personality.
A Visual Language Rooted in Structure and Light
We developed a minimal yet impactful design system inspired by architectural forms, clean lines, and natural light. The color palette drew from soft earth tones to evoke trust and harmony, while the typography balanced modernity and timelessness. This new identity was rolled out on the website, stationery, and project presentations, giving Atelier Varenne the confidence to approach larger clients and high-profile competitions.
